▶️ Content marketing strategy and tactics

▶️ Selecting the optimal Social platform that matches the brand

▶️ Facebook Marketing hands-on practice

✅ Buyer Persona.

✅ Write an effective Ad-Copy with the right ad hoc that attracts your potential customer.

✅ Different types of audience: “Cold, Warm, Hot audience”.

✅ Building a social media calendar.

✅ List of potential Content Assets /Types of content on social media

▶️ Campaign framework checklist

▶️ Identify campaign goals, metrics to measure, a list of potential business goals, identify the target audience, determine the CTA, reasons to believe, research topics, and determine keywords

▶️ Learning different types of Facebook campaign objectives ("awareness, traffic, reach, conversion, lead generation, etc.)

▶️ Best Practices for Creating an Effective Facebook Campaign

▶️ Results/Budget Optimization

▶️ Creating paid ad CAMPAIGN